KASHIDA : The Fusion of Arabic Type with Product Design
2011
Description
Kashida is the bridge between Arabic typography and modern lifestyle. It is the pioneer in fusing letterforms with functional products and furniture executed with premium craftsmanship.
Holding on firmly to its value as a ‘bridge’, the company aims to create connections on all levels. Whether you are a prospective client, design enthusiast, or marketing guru, you are welcome to get in touch with us.
If you are a prospective client, interior designer, or just curious, then browse through the Kashida®Classic line here. Our collection contains products and furniture pieces, and we always aim to keep our pace of innovation healthy, so stay on the lookout for more unique pieces!
If you are a product designer, interior designer, or type enthusiast, please drop us a line. We’d love to hear from you.
Lastly, Kashida is NOT camera shy. If you’re into marketing and like our concept, write to us!
Follow Kashida on:
Facebook: www.facebook.com/kashidadesign
Twitter: @kashidadesign
Website: www.kashidadesign.com
Email: info@kashidadesign.com
In collaboration with Mirna Hamady
Holding on firmly to its value as a ‘bridge’, the company aims to create connections on all levels. Whether you are a prospective client, design enthusiast, or marketing guru, you are welcome to get in touch with us.
If you are a prospective client, interior designer, or just curious, then browse through the Kashida®Classic line here. Our collection contains products and furniture pieces, and we always aim to keep our pace of innovation healthy, so stay on the lookout for more unique pieces!
If you are a product designer, interior designer, or type enthusiast, please drop us a line. We’d love to hear from you.
Lastly, Kashida is NOT camera shy. If you’re into marketing and like our concept, write to us!
Follow Kashida on:
Facebook: www.facebook.com/kashidadesign
Twitter: @kashidadesign
Website: www.kashidadesign.com
Email: info@kashidadesign.com
In collaboration with Mirna Hamady
Fields
Arabic Type, Furniture Design, Product Design
- Kashida®كشيدة
The Fusion of Arabic Type with Product Design - Kashida is the bridge between Arabic typography and modern lifestyle. It is the pioneer in fusing letterforms with functional products and furniture executed with premium craftsmanship.
Holding on firmly to its value as a ‘bridge’, the company aims to create connections on all levels. Whether you are a prospective client, design enthusiast, or marketing guru, you are welcome to get in touch with us.
If you are a prospective client, interior designer, or just curious, then browse through the Kashida®Classic line here. Our collection contains products and furniture pieces, and we always aim to keep our pace of innovation healthy, so stay on the lookout for more unique pieces!
If you are a product designer, interior designer, or type enthusiast, please drop us a line. We’d love to hear from you.
Lastly, Kashida is NOT camera shy. If you’re into marketing and like our concept, write to us!
Follow Kashida on Facebook, Twitter, and Linkedin
In collaboration with Mirna Hamady 
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Creating a harmonious Arabic typeface for the Latin version for Solidere–Lebanese company for the reconstruction of Beirut Central District. The Latin version is designed by Bill Hill Design which is based on the font Slab Unit.
This project was done at Polypod (www.polypod.com.lb)Type Design, Arabic Typography, Art Direction2011 -
TedxRamallah is an event that took place in Beirut, Bethlehem, and Amman. The logo and poster series were designed in preparation for the event.
This project was done at Polypod (www.polypod.com.lb)Graphic Design, Art Direction, Arabic Typography2011 -
The brand 3ind Riad has an urban approach inspired by the space and location of the shop. The name 3ind Riad means ‘at Riad’s’, which reflects a friendly feel. The logo integrates the shop on the map where traces of the streets around the location are depicted.
This project was done at Polypod (www.polypod.com.lb)Graphic Design, Art Direction, Print Design2011 -
The logo reflects an Asian feel through its verticality, and the swash of the letter M accentuates this notion. A use of a floral and red color unifies the whole brand.
This project was done at Polypod (www.polypod.com.lb)Graphic Design, Print Design, Art Direction2011 -
Buzoor is a publishing house that aims to promote the love of the Arabic language among children. The word Buzoor means ‘seeds’ and that is depicted in the logo showing a fruit that is cut. The actual seeds are human figures that are connected to enforce the power of the human touch. Applications reflect a playful feel to the whole brand.
This project was done at Polypod (www.polypod.com.lb)Graphic Design, Arabic Typography, Art Direction2011 -
Typographic manifestation using the infamous ‘Meta’ typeface introducing the President and co-founder of Meta design.
This project was done at Polypod (www.polypod.com.lb)Graphic Design, Typography, Art Direction2011 -
Bachir has been around for decades, this being the trigger of a purely typographic logo. Retaining the brand’s authentic red color, the logotype reflects the urban essence of Bachir through the crooked and irregular forms of the type.Branding, Arabic Typography, Art Direction2011 -
Typeface is inspired by the reminsces of clashes in Beirut. Accordingly, the aim was to juxtopose these forms of destruction into the basic unit of communcation, the letterform.Typography, Arabic Type Design, Art Direction2011 -
Icons designed representing the new typefaces by Nadine Chahine at Linotype.Arabic Typography, Typography, Graphic Design2011 -
Option one
The 2 N’s depict growth and expansion in the way Innovest will target its audience. The icon portrays growth in a financial chart.Metllic silver is the color to be used for the brand.
Option two
Innovest is a company that helps businesses ‘move forward’. The logo intends to portray this message in the formation of an arrow through both words (inno+vest). The ‘V’ in Innovest and the way both words manifest the direction of forwarding.
This project was done at ilevel (www.ilevel.me)Branding, Art Direction, Typography2011 -
The book deals with Taef Agreement and its results on the Lebanese political situation. The book illustrates that the period of pre-Taef and post-Taef is still the same. In other words, anarchy and chaos still exists within Lebanese society and the agreement did not reach any substantial results.Graphic Design, Art Direction, Arabic Typography2011 -
Saudi International Suppliers is a very colorful and crisp brand with a serious twist in it. The multiplicity and rotation of the leaves with the fresh colors give the whole identity a new and appealing look. It depicts the company’s systematic growth and continuity from small to big.Art Direction, Branding, Graphic Design2010 -
Part of Mother Tongue Indigo by ICOGRADA
Self initiated project about the daily encounters in the streets and the environmental visual culture of Hamra.Arabic Typography, Graphic Design, Typography2011 -
Writings of Gibran Khalil Gibran are used to create the whole mood in the background and through his portrait. The details are made in a very intricate manner, similar to his writings.Graphic Design, Typography, Art Direction2011 -
Competition entry, winner out of 67 entries, 2009
In collaboration with Mirna Hamady (mirnahamady.com)
Selected winning logo out of 67 submissions. Logo reflects through the bounding Latin r and Arabic raa the integration of languages and cultures in our society. It aims to reflect communication abilities between east and west. Typography is very dynamic which adds a crisp touch to the newspapers identity.Branding, Print Design, Typography2010 -
342 is three (3) pieces of advice/chocolates for (4) couples (2). The mechanism shows how the third box is a connector between the two other boxes. This symbolizes the bonding of couples.Package Design, Typography, Art Direction2011 -
A newsletter promoting a the craft of pottery in Lebanon. Pictures were taken at Wartan’s workshop in Karantina.Graphic Design, Typography, Art Direction2011 -
Design for Linotype’s booth and handouts at the Games Convention at Leipzig–Germany.Typography, Graphic Design, Art Direction2011 -
Project sponsored by Slow Food Beirut to promote olives and its products in Lebanon. The project consisted of establishing an identity, promotional items, ad, and tags to be presented in the event. The ad was published in ‘Agenda Culturel’.Graphic Design, Arabic Typography, Art Direction2011 -
Book cover promoting the new and expanding Arabic font library.Art Direction, Graphic Design, Arabic Typography2011 -
This magazine portrays everyday street life in Beirut. Every issue highlights a specific area in the city. The current issue tackles Hamra.Graphic Design, Typography, Art Direction2011 -
SamplesArabic Typography, Type Design, Art Direction2011 -
Logo designsBranding, Art Direction, Typography2011 -
Web designsWeb Design, Web Development, Art Direction2011
